The PERSONAL POINT brand of Shanghai Rizhao Apparel Co., Ltd. was established in 2011 and its Chinese meaning is “personal claimâ€. From a forward-looking perspective and perspective, PERSONAL POINT Women's Wear is committed to designing fashion-conscious urban women aged 25-35 with a high wearability, exceptional taste, and a uniquely designed clothing line! PERSONAL POINT Women's Wear These clothes not only go into the customer's wardrobe, but also penetrate into every aspect of life.
In the last issue of the "Pre-2016 Autumn" "Unfinished Fiction" x shirt series, we mentioned that the PERSONAL POINT brand 2016F/W design theme "Unfinished novel" is an interpretation of the "unfinished novel" philosophy. In the first issue, we will explain in more detail how the PERSONAL POINT brand uses clothing to interpret “Unfinished style unfinished styleâ€.
“Unfinished style†is one of the typical methods of deconstruction. It originated in the era of economic recession. In order to save costs and compress the material process, or to use old things to recombine, it gets creativity and brings a new look.
The most representative of the fashion industry is the Belgian genre headed by Martin Margiela. They create creative high fashion in the form of a seemingly fake seam.
The “unfinished style†also has a profound impact on other artistic fields. For example, the LOFT of architecture and interior design is a typical unfinished style, with the ultimate goal of “restructuring or constructing†and exposing the internal structure to expose the steel keel. It reflects the spirit of "reflexivity and freedom."
This kind of deconstruction design technique is also a typical design method of the PERSONAL POINT brand. The symbolic meaning behind it is also the core meaning of the brand. In this season's products, a large number of fake stitches and hand stitches were used to interpret the “unfinished style†and express the spirit of “Brave, independent, and real†in the PERSONAL POINT brand.
PERSONAL POINT Women's New Season
The long half-skirts with contrasting hand-knit stitches, irregular pleats at the hem, and classic black-and-white styling, are fitted with fitted T-shirts and shaped linen pullovers, respectively, to present a concise literary temperament. In the late summer and early fall, walking in the shade of shaded trees in the afternoon, a high-quality design dress, with the gentle breeze, relaxed mood, making a busy day can also be brave to face.
H-type long suit vest, using false edges and false stitching hit color, bringing a strong visual impact. The long shirt dresses and striped sports stockings with shirt collections are neat, yet dynamic, and add a lot of fun to the day's work. The dreary office is also active.
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