Sponsored by China National Textile and Apparel Council, China Textile Industry Branch of China Council for the Promotion of International Trade, Frankfurt Exhibition (France) Co., Ltd., China Textile and Apparel Trade Fair (Paris) Autumn Exhibition and Paris International Apparel and Accessories Exhibition (CTAF/APP Paris) (hereinafter referred to as "Autumn Paris Exhibition"), will celebrate its 10th birthday at the Le Bourget Exhibition Center in Paris from September 12th to 15th.
Many people are used to taking the decade as a watershed, in order to look back and look forward to the future. For the organizers of the autumn Paris exhibition, which has been continuously exploring and accumulating, the decade is not only a node to sum up experience, prepare for the future, but also to improve the details. In the critical period of service upgrade, the Autumn Paris Exhibition will not stop because of past achievements, but will take a new step at the original height.
Grasping the general direction and spare no effort to achieve the goal
At the beginning of the Autumn Paris Exhibition, the China Textile Industry Federation and the China Council for the Promotion of International Trade Textile Industry Branch clearly defined the positioning and development concept of the exhibition: focus on demonstrating the comprehensive competitive advantages of Chinese companies, and open up overseas markets, from OEM to ODM. Finally implement OBM. And in the next decade, I spare no effort to work hard for this goal.
After the first exhibition in 2006 in Karlsruhe, Germany, considering the geographical location, trade center and fashion center, the organizers moved the exhibition to Paris in 2007. On the one hand, France has made room for the future “fashion turnâ€. On the one hand, it has found a partner who is more familiar with the local area. At the same time, at the beginning of the exhibition, it chose to join the Texworld fabric exhibition with large scale and high reputation. The link started to lay a solid foundation for the development of the exhibition.
Afterwards, under the premise of maintaining trade and professionalism, in 2008, the exhibition also focused on promoting the promotion of China's outstanding original textile and apparel brands and the exchanges between China and the EU textile industry and brand cooperation, encouraging excellence with original brands and independent intellectual property rights. Textile and garment enterprises exhibiting. In addition, the exhibition continues to focus on small and medium-sized export enterprises, and is committed to creating a “one-stop†procurement platform for European buyers in response to European purchasing habits.
In order to comply with the development of domestic enterprises and the needs of the European market, in 2012, the exhibition opened its first spring exhibition, and at the same time strengthened the function of the exhibition information exchange platform. Exhibitors can not only meet face-to-face with the best quality European buyers, but also grasp the information of the European market through static exhibitions, seminars and other activities, and discuss the latest European fashion trends with European fashion designers.
During the development of the Paris exhibition, the organizers made two major adjustments. First, in 2011, as the most important national pavilion, the CTAF Chinese Army was embedded in the first-ever APPAREL SOURCING Paris (APP Paris) apparel procurement exhibition, which was jointly created by the three organizers. The Apparel Sourcing Paris exhibition is still held at the same time as the established Texworld exhibition. The relevant person in charge of the organizer said that China's textile and garment industry has developed to a certain stage, and the cost advantage is no longer obvious. It is necessary to enhance the industrial value through transformation and upgrading. Therefore, together with the partners, we will create an “APP Paris†exhibition to enhance the attractiveness of buyers and the market, while still maintaining the independent brand image of the “China Legion†of the CTAF exhibition. It not only conveys the information of an open international platform, but also opens the door to North Africa and the Mediterranean for Chinese textile and garment enterprises, and upgrades the exhibition from the China Exhibition to an international exhibition. The second is to change the previous order-based exhibition structure. The Paris exhibition puts forward the fashion concept and opens up the diversified situation. The “fashion†is not separated from the “orderâ€. Every step of the way, everything is better, the supplier is better connected and Buyers, to enhance exhibitors' ODM and product bargaining power, and always adhere to the general direction and small details.
Pay attention to small details and guide enterprises to develop in a better direction
In the ten-year development process of the Paris exhibition, the European economy is in good and bad times. The organizers deeply felt that the most difficult thing is not the organizer, but the enterprise. The changes in foreign trade policy are big or small for export enterprises. Impact. Therefore, in the past ten years, the organizers always grasp the market trends, pay attention to every small detail, do a good job of guiding and boosting the work, and let the company develop in a better direction.
For a long time, the most important thing in the market is profit. However, during the exhibition of the Paris exhibition, the organizers have been guiding enterprises not to obtain orders for the sole purpose, and to recognize the information resources advantages of the exhibition. The exhibition has a clear route from the beginning: Chinese companies will not always do OEM, OEM is phased, and will be extended by OEMs to ODM. Therefore, starting from 2009, exhibitors will gradually take a long-term view under the guidance of the organizers of the exhibition, and will no longer simply locate the orders. It can be seen from the exhibition that the company has completely distinguished from the OEM-based processing stage in the past, highlighting the strong R&D capability, and moving from OEM to ODM has become the only way for Chinese textile and garment enterprises to improve their competitiveness and master market voice.
Constantly adjusting the division of the exhibition area is also an important work done by the organizer in the details, and has received very good results. In 2013, the organizers of the autumn exhibition set up a fashion trend area for the first time, and selected excellent clothing and apparel from more than ten exhibitors from 195 exhibitors in 14 countries, including Dalian Panruike Garment Co., Ltd. and Sichuan from China. Jindi Clothing Co., Ltd. At the same time, the exhibition also seized the market changes and customer needs, introduced the custom exhibition area (MTM), about 10 Chinese exhibitors launched a personalized customization service for the end consumers (Made to Measure).
In 2015, the organizer added a scarf area based on the characteristics of the European market and customer needs, especially on the basis of regular exhibition area division. At this year's autumn exhibition, the 144-square-meter denim garment enterprise in the garment area will be discharged with the denim enterprises of the Texworld fabric exhibition to open up the upstream and downstream of the industrial chain and vertically integrate industrial resources.
On the open competition platform, every adjustment of the organizer's details has promoted the overall level of exhibitors. In order to help enterprises optimize the image of the booth, the organizers specially invited people to quickly and simplistically, and through some small skills to form different styles of various corporate booths, in order to encourage exhibitors to increase the importance of exhibit selection and booth layout, the organizers also set up “Booth Placement Awardâ€, the artistic director of Messe Frankfurt (France) Co., Ltd. personally selected the booth; to help the company accurately grasp the market pulse, the organizer will spend a lot of time each exhibition, cooperate with professional institutions and designers, based on their own The development and changes of the concept of culture, market and trend, combined with the hot spots and highlights of the products of the exhibitors, the production of the trend manual for the exhibition will be handed over to the exhibitors; the organizers of the exhibition will also guide the enterprises to have their own, truly original products. And added a lot of symbols for exhibitors to represent the characteristics of the company, such as clearly indicating on the booth board which is a small business, further distinguishing from the details. At the same time, exhibitors can also display their company's image and booth number through exhibition guides, badges, exhibition APP, eco-friendly handbags, facebook and many other ways.
In addition, as one of the free value-added services, the organizers also encouraged Chinese exhibitors to participate in the live show. In fact, starting from the real needs of exhibitors, starting from this spring exhibition, additional services such as on-site check-in will be added. The more detailed the exhibition work, the more mature the exhibition will be.
In the past ten years, the exhibition has become the leading platform for overseas exhibitions. The trends presented at the exhibition fully reflect the current stage of Chinese apparel companies.
Among the Chinese exhibitors in the upcoming Paris show in September, many apparel companies have begun to get involved in high-end products, and upgrading to mid- to high-end products is the trend of the times; the goal set by the organizers at the beginning of the exhibition - by OEM ODM extension has become more and more clear, and the company's emphasis on environmental protection has become more apparent. The company's business development concept is more in line with the European market. In addition, the small order companies are more popular, which also fully demonstrates that the industry's efforts around the rapid response over the years have come to fruition.
“Furtherly improve service orientation on the basis of value orientation.†This is the true portrayal of the organizers of the Paris exhibition and the service upgrade.
Editor in charge: Wang Zhen
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