As a leader in joining the underwear brand, Di Dona 's success is not accidental, to coordinate the brand and franchisee relationship with one of the secrets of the success of Diodon.
The relationship between the brand and the franchisee is very delicate. The two are both cooperative and mutually restrictive relationships. If the relationship is not handled properly, the relationship between the brand and the franchisee may be both lost and lost. Franchisee and brand cases of tearing the skin is not a few, do not think that hurt only the franchisee, the brand suffered losses are not small.
How to coordinate the relationship between the brand and franchisees? May wish to refer to Di Dunuo and franchisee harmony and win-win cooperation mechanism.
First, do not profit from franchisees
Many brands set the threshold to join the franchisee charge franchise fees, brand fees, profit from the franchisee became the company an important source of income. This approach is short-sighted, a high fee is not conducive to brand-name affiliate promotion; a variety of charges to increase the burden on franchisees can not mobilize the enthusiasm of franchisees. Underwear market so huge, market resources have yet to be further tapped, which requires the brand and franchisee work hand in hand, rather than squeeze Franchisee. Di Duona not to franchisee charge franchise fees, brand royalties, management fees, with the lowest discount to the franchisee maximum profit, franchisee access to the depth of trust.
Second, put yourself in the convenience for the franchisee
Brand should stand on the franchisee point of view, to facilitate the investment to join them, so that franchisees think it is wise to choose this brand, is to get a greater benefit. Di Dona clearly for the franchisee to analyze the investment environment and join the situation, as a shop design and decoration program, enthusiastic for the franchisee to provide business guidance, provide subsidies and other rental subsidies and other preferential policies, in addition, Di Dona annual regular Organize the successful experience of franchisee sharing, so that new franchisees to enter the industry faster and better, enter the door to get rich.
Third, co-operation with the franchisee
Join the brand can not be embarrassed to join the franchisee, to co-exist with the franchisee. Some brands set a minimum purchase amount limit, or require franchisees to complete sales quotas on a regular basis, doing so will only intensify the contradiction between the two sides and will not play a positive role. http:// Di Duona efforts to deal with the franchisee relations, franchisees do not mention the rigid requirements for franchisees in a relaxed state to play their own initiative, so that franchisees look forward to sales performance conversion For the source of brand profit. In the supply, Di Duona flexible measures, franchisees can be based on the specific circumstances of product sales, adjustments, unsalable products can be arbitrarily replaced, if you decide to withdraw from the franchise, all products can be returned to the company purchase price to reduce Franchisee investment risk, to protect franchisee rights.
Fourth, to provide franchisees to consolidate the source of technical support
To join Di Dona's allies, in addition to using the traditional member discount cards to consolidate the source, but also in the highly competitive underwear market to the first "front shop backyard" and "underwear boutiques + essential oil breast augmentation experience" and professional The way, precision equipment, to provide better customer service, so repeat the natural and ultimately. Di Duona closely follow the pace of the times, enable the brand new media operations, has its own micro-channel subscription number: Di Duona, professional operation, to join the franchisee in a timely manner to share updated products and brand information, provide convenient information technology support.
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