"Informatization" has never been a patent of a large enterprise. From the domestic enterprise information report, most of the small and medium-sized enterprises that account for more than 90 domestic enterprises use information technology. The data shows that 80.4% of SMEs have access to the Internet, and 52.3 SMEs have different levels of information application, but they are only on the edge of informationization. Along with the thinking of the industry, many information service providers in the market have launched information products for small and medium-sized enterprises. However, there is no data showing that SMEs borrow information technology to make profits. What kind of information products and services are suitable for SMEs? This is undoubtedly a concern of the industry.
Construction or operation? The confusing information of SMEs
The Small and Medium Enterprise Department of the National Development and Reform Commission, the Informationization Promotion Department of the Ministry of Information Industry, and the Promotion and Application Group of the Information Office of the State Council jointly commissioned the Informationization Evaluation Center of the China Electronic Commerce Association. The China Small and Medium Enterprise Information Development Report released after the survey showed Although nearly 80.4 SMEs have Internet access capabilities, 52.3 enterprises have different levels of information application, but the core business applications are less than 10, and in the more critical informationization satisfaction indicators and informationization effects The indicators are very low. Many small and medium-sized enterprises are thinking, and companies should not build websites? In the end, should enterprises not be informatized? What kind of informationization does the enterprise need?
In the current market, many SMEs' information products are built with the core of the station. Most of the applications that can be provided to enterprises are still in the release of products, service information and corporate news, as well as the collection of customer information, while online purchases and sales involve applications of exchanges and transactions. Less than a quarter, there are still problems such as complicated operation and maintenance and inadequate service. Judging from the results of the sample survey, the current SME information products can not meet the needs of SMEs in the following four main aspects:
First, SMEs need information systems to help their marketing and marketing issues. The core is to help business owners understand market information to enhance sales. However, the current SME information product functions are mainly focused on publishing product information and company news within the company, rather than helping companies to obtain new external information.
Secondly, at this stage, SMEs need information systems to help them find more new customers faster, more accurately, screen effective customers and drive sales. However, many information products on the market are still solidified in the thinking of information products for large enterprises, and the core is to retain large customers and quality customers. Although it is important for SMEs to retain old customers and large customers, it is faster and more accurate for new and medium-sized enterprises that are facing daily survival crisis, and can use information systems to manage customer relationships. Customer analysis and screening to gain sales opportunities is even more important.
From the third aspect, SMEs need information technology to solve the two key problems of improving product quality and reducing production costs, rather than long-term development factors such as innovation and vitality, but many products that have changed from large-scale informatization software are concerned. It is just a long-term development factor such as innovation rather than improving product quality, reducing production costs and operating costs.
Later, it is also an important aspect. SMEs need a set of “enough, usable, applicable†information systems to improve their work efficiency and competitiveness, rather than a system that is perfect in all aspects of technology. As a decoration, the core should be placed on the "how to use" aspect. From this point of view, SME informationization first needs a suitable information system, and secondly, it is more important to hope that information service providers can help them operate this information system and obtain value and competition from operations. Force, not let the system become a display. However, at present, many service providers only provide a very large and advanced information system, and do not help enterprises to operate information systems.
From "construction" to "construction + application" has become an inevitable trend of informationization of SMEs.
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