Lattice Fashion Co., Ltd. is a Chinese company under lightness International Group, specializing in the production of functional underwear -based international enterprises. Laitisei adhering to the "woman's founder of happiness," the mission of many years of painstaking study of Asian women's physical characteristics and aesthetic needs, always grasp the trend of the pulse, adhere to the use of the latest high-tech fabrics. "Her" emphasis on ergonomic mechanics, emphasizing comfort and health, with high-quality international new fabrics and top fashion design. "She" to promote elegant, stylish, healthy underwear life philosophy, leading the new wave of lingerie fashion.
As of 2010, Lattice's global leader in functional underwear market is rock solid, with more than 800 specialty stores open across the country. The monthly average sales of a single shop reached more than 350,000, making it the benchmark for functional underwear market segments. However, under the environment of fashion full of every living cell, the brand metabolism promotes Lattice to take a higher view. Enriching product lines and expanding target consumer groups As one of Lattice Strategic Planning in 2010, the new product structure will further share the market share of 20-25 years old and conventional underwear areas. The new target groups will also include mature upper-class women market. In addition to pulling up the product price line, Lattice still regards the healthy elements as the first pursuit of the full range of products. It only incorporates more fashion elements based on the original and continues to inherit the brand identity of "fashion, elegance and health"!
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