My Song Dynasty My Song Eagle - Song Ying men's clothing hand in hand with "travel companion" tour Expo


My World Expo My Songying - Songying men's clothing join hands with "travel companion" to tour the Expo

May, the opening of Delly. 242 countries in the Expo area of ​​5.28 square kilometers are blooming like flowers. They use the most unique architectural language to interpret the World Expo. The passionate Huangpu Riverbank is like a hustle and bustle of urban green veins that converges into the Expo Garden of the International Building.
In the high-speed train to the World Expo, Song Ying is joining hands with fellow travelers to talk about the Expo: Shanghai has always had the reputation of “Oriental Paris”, from London in 1851 to today’s Shanghai World Expo “Better City, Better Life” . Each World Expo not only displayed the fruitful achievements of the material civilization of various times, but also demonstrated the profound understanding of mankind for industry, science and technology, culture, and ethnicity.
In December 1999, at the 126th plenary session of the International Bureau of Exhibitions, the Chinese government officially announced its bid to host the 2010 World Expo. At that time, Song Ying Menswear began to plan how to face the world and face the future in a new round of marketing opportunities. In the 05/08 Japan Aichi World Expo and the Zaragoza World Expo in Spain, Songying Company organized a large team of designers and company backbones to visit and study, hoping to bring advanced concepts of life and unique design concepts. Into the Song Ying men's clothing.
On the occasion of the opening of the 2010 Shanghai World Expo, Song Ying creative business men's hand in hand with the "travel companion" jointly cheered for the Expo. Song Ying took a motor car tour and set up a special event in the column of “Travel companion” magazine: Take time as a weft, cross the tunnel of time and space, share the wonderful stories of the previous World Expo with friends from all walks of life, and convey to the world Song Ying creative business men's international quality and distinguished taste. This special issue of Song Ying’s column will not only accompany the friends of the world on a high-speed train, but will also enter Shanghai during the Shanghai World Expo and enter the Expo pavilion.
In spring and summer of 2010, Songying Men launched three series of themes: classic style, city style, and fashion style of young's. Among them, marine style is The main push style this season, the main color used in sapphire, deep purple, dark green, grass green, senior gray, peacock blue and Other hit color. The color tone is mainly soft, bright, and refreshing, which sets off the marine wind. Regardless of the classic traditional style, or casual fashion style, in the selection of fabrics and the use of color, all have a bright spring feeling; the coordination of color stripes, needle woven fabrics, surface printing patterns, etc. are everywhere Highlight leisure and free and easy. Since the beginning of the transformation of the Song Ying Menswear brand in 2000, it has integrated the “green” concept. The products are made from environmentally friendly fabrics from countries such as Italy, South Korea, Japan, and the United Kingdom. At the same time adhere to the theme of green, environmental protection and health, so that the international advanced fabrics can be widely used in the Song Eagle brand. In 2009, Songying Men set up the Italian Fabric Research Center and exchanged ideas with the top designers from all over the world, conveying Song Yingren's interpretation of the world's costume culture to everyone.
"If it is good," water is the source of life. The main form of the World Expo mascot "Haibao" is water. His color is blue like the sea, which shows China's new posture of integrating into the world and embracing the world. The World Expo is a witness to human civilization. Since the "All Nations Industrial Exposition" in London in 1851, the World Expo has increasingly become a grand event in the global economy, science and technology and culture. It has become an important stage for people of all countries to sum up historical experience, exchange wisdom, reflect the spirit of cooperation, and look forward to future development.
Innovation is the unchanging soul of the World Expo. Cross-cultural conflict and integration are the mission of the World Expo. The same is true of enterprises, Song Ying has always been the goal of innovation, inherited the original exquisite quality and elegant style of Italian style, and fully considered the humanistic characteristics and cultural connotations of the Orientals, becoming the leader of today's high-end menswear, and Song Ying The research on design has not stopped here. In terms of stereotyped garments, many innovations have been introduced and the pursuit of perfection has been continuously pursued. If the Expo is a milestone in world civilization, then Song Ying Menswear will be a leader in leading creative business men.

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